A celebration of our identity
The “green and the gold and the Mitre” have connected our community from the classroom to the sports field for generations.
There have been many shades of the Trinity “green and gold”, just as the flourishes around the Mitre have appeared, disappeared and reappeared, varying in colour, detail, font, shape and size. It’s fascinating to walk around the campus and see the many different variations engraved on signs, trophies, buildings and plaques.
They were then, and will continue to be, a special part of who we are.
Over the past 18 months, the Communications team have been working with the Trinity Archives, the Senior Leadership Team, teaching staff, current and past students and parents to explore how we can align the Trinity brand with more contemporary (and digital!) applications.
A Brand Alignment Working Group comprising of students, staff, parents and alumni have worked alongside the team, offering their perspectives to ultimately help us support and strengthen Trinity’s future.
The updated brand assets have been presented to and endorsed by School Council and members of the Stakeholder Group, who resonated with our goal of achieving a clear, consistent and ultimately “Trinity” look and feel.
“Certainly it is challenging to encapsulate all that Trinity represents in any branding but the streamlined and clear designs will enhance the school’s communication within its own community and beyond” – Kate Hall
“This project takes the main elements from the many TGS crests that have evolved over a significant period of time, and draws them into a simple, clear, recognisable design for the future” – Rick Tudor
“A consistent voice and unified visual identity are essential components of a strong brand. The proposed new Trinity branding is clear, contemporary and compelling.” – Murray Verso (OTG 1966)
It’s typical for a school such as ours to consider the brand every 5-7 years or so. It’s been a little longer for us, and with the recent launch of the Strategic Plan, it’s timely that we bring the “green and the gold and the Mitre” into its next evolution.
Over the next few months, you’ll see some of these changes trickled out across our communication channels, starting today with the launch of our new website.
This project has been a celebration of who we are, and it has been such a joy to work with the Trinity community to evolve the “green and the gold and the Mitre” together.
Adrian Farrer
Principal
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